Build

Founder / Entrepreneur

For founders building something real, who want a coach who has signed the front of the checks.

Ariel Legassa presenting to a room

Who this is for

  • You are building a company and the business has outgrown the way you used to run it
  • You wear every hat and know it is starting to cost you
  • You are hiring, or avoiding hiring, and the team question keeps you up at night
  • You are building across borders or cultures and need someone who has actually done it
  • You want a sounding board who is not your investor, your partner, or your friend

What we work on

  • Founder focus: deciding what only you should do, and letting go of the rest
  • Hiring and team building, including the first leadership layer
  • P&L discipline and the numbers a founder must know cold
  • Partnerships and business development that move the company, not the calendar
  • The founder's own operating system: time, energy, and decision quality

Why this coach, for this

Palmsite, founded 1999, grew from Miami into Argentina, Brazil, and Mexico, named a Top 10 Latin American startup in a field of 20,000. Later built Kaulike Digital, a consultancy serving FOX, HBO, Viacom, and sports networks.

How it works

Every engagement runs on the Second Build system: the Foundation Audit to start from facts, a 90-Day Build with a small number of goals, weekly sessions, and simple tracking tools between sessions. Packages are tailored after the discovery call, because the right cadence depends on your season.

See the system

Questions

Is this consulting?

No. Consulting hands you answers. Coaching builds your judgment so the answers are yours. Where my experience is directly useful, I will say so plainly, and we will mark it as experience, not instruction.

Do you work with early stage founders?

Yes, if the business is real and you are committed. The Foundation Audit and the 90-Day Build work at any stage, because the founder is the constant.

Can we work in Spanish or Portuguese?

Yes. I coach in English, Spanish, and Portuguese, which matters for founders building across the Americas.

Start the build conversation.

Book a discovery call