Legassa Coaching

Built. Led. Lost. Rebuilding.

I help executives, founders, and high performers build, lead, and rebuild, because I have done all three: at the highest level, and from the lowest point.

Ariel Legassa running on a road at dawn
$10MBudgets led
40Person teams
2Full Ironmans
1Multinational founded
1Comeback in progress

The story

Four chapters, one coach

Built

Founded a multinational startup and a digital consultancy serving networks across three continents.

Led

Led digital at ESPN, NBC Sports, and NESN. Teams of 40, budgets of $10M, products used by millions.

Lost

A white collar conviction cost me the career, the companies, the reputation, and my freedom.

Rebuilding

Present tense, on purpose. This chapter is the work now, and it is the work I coach.

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Coaching

Four doors, one practice

Every engagement runs on the same system, the Second Build. The door you enter by is the season you are in.

Build

Founder / Entrepreneur

For founders building something real, who want a coach who has signed the front of the checks.

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Lead

Executive Leadership

For directors and executives leading teams and budgets, who want an operator across the table, not a theorist.

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Perform

Life: Transition, Discipline, Habits, Performance

For high performers in a hard season, whose systems broke before their ambition did.

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Rebuild

Second Opportunity: White Collar

For professionals rebuilding after a white collar conviction or a career-ending fall, coached by someone who has actually been there.

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How it works

Simple, structured, honest

1

Discovery call

A 20 to 30 minute conversation about where you are, where you want to be, and whether coaching is the right tool. No pressure, no pitch.

2

Foundation Audit

You complete the Foundation Audit, a 100-point review across ten areas of your work and life. We start from facts, not feelings.

3

The 90-Day Build

We set a small number of goals for the next 90 days and work them in weekly sessions, tracked with simple tools you actually use.

The second build starts with one conversation.

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